Mission Statement and USPs
Mission Statement
"Our mission is to elevate the world of software education. We do this by producing our own high-quality content, whilst also guiding engineers to create their own impactful learning materials.
Our content is designed to be efficient and free of unnecessary filler, whilst providing just the right amount of depth. This ensures learners always get exactly what they need.
We foster an environment of calmness and patience, encouraging thoughtful dedication in every step of the learning process."
The sections below describe the research process we went through to generate this mission statement.
The Golden Circle
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The “Golden Circle” framework, consisting of the “why,” “how,” and “what” of your business, helps you refine your business idea and clarify your core mission. Understanding and articulating these three layers will help you to develop a compelling mission statement that defines your purpose and guides your strategic direction.
Why?
Why?
Write down the motivation behind your business - why do you think this is something which should exist in today’s market?
We believe in empowering software engineers to share their expertise while also contributing our own knowledge through high-quality courses and learning materials. By equipping others to create and distribute educational content, alongside producing our own, we aim to foster innovation and make advanced software education accessible to everyone.
How?
How?
How will the business you are proposing, address the reason for the business needing to exist?
By providing a structured approach to content creation, guiding engineers step-by-step in producing high-quality educational materials, whilst also delivering our own expertly crafted courses.
What?
What?
The “what” is a simple description of what your product or service is.
Creating in-depth online courses and related materials, whilst offering personalized coaching to help engineers develop their own educational content.
Core Values
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Defining your brand's core values is essential for establishing a strong, authentic identity and guiding consistent decision-making and behaviour across all aspects of your business.
- Core Value 1: We always strive to produce high-quality and visually appealing content
- Core Value 2: Our content always contains minimal fluff and filler
- Core Value 3: We nurture our natural calmness, patience and dedication across everything we do
Business USPs
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The following questions are designed to help you brainstorm your USPs. You should refer back to your research from Module 1, Class 5 ‘Positioning Your Business in the Market’ to help you identify how your product meets the needs of your potential customers.
What are my customers favourite things about my product?
They love the visually appealing and polished presentation of the materials, which makes learning more engaging and enjoyable. The concise, no-fluff approach ensures that they can focus on what truly matters, while still receiving in-depth explanations where needed. My consistent dedication and approachable demeanour create a comfortable learning environment.
What things make my customers come back and continue buying from me?
Customers return because they trust that my content consistently delivers clear, actionable insights without wasting their time. They know they will always receive high-quality, well-structured materials that help them solve real problems efficiently. The calm, patient approach I bring to teaching makes the learning process enjoyable and stress-free.
What could potentially make my customers stop buying from me?
If the content becomes outdated or no longer aligns with the latest industry trends and technologies, customers may seek more current resources elsewhere. They expect up-to-date, relevant materials that address their evolving needs.
Customers might stop buying if they feel that the content is no longer as concise and efficient as they expect, or if it starts including unnecessary filler. They value the no-fluff approach and could turn to alternatives if they perceive a drop in quality or focus.
What might they buy instead of my product?
Some may choose to enroll in comprehensive coding bootcamps like General Assembly or CareerFoundry, which offer immersive, career-focused training with additional benefits like mentorship and job placement support.